Gamifying Ecosia
Designing a gamified Impact Dashboard that connects individual user activity with real-world environmental outcomes.
This project explores how product mechanics can help people understand the relationship between everyday activity and longer-term impact.
The design direction balances motivation, restraint, and a clear view of outcomes so the dashboard remains useful instead of noisy.
1. Context & Objective
This concept explores how environmental impact can become more tangible inside a search product by connecting individual user activity to visible progress, milestones, and outcomes.
2. Product Direction
The focus was to keep the interaction lightweight: enough feedback to build motivation, without turning climate impact into a noisy points system.
3. Outcomes
The resulting dashboard direction uses progress, comparison, and contextual nudges to make environmental outcomes easier to understand and revisit.