Physitrack Group IR

01. Understanding the problem

All examples, findings, and visuals reference publicly available information or reconstructed design concepts. No confidential or non-public data is disclosed.

Individual investors are intimidated by overly complex IR sites and need simple summaries of financial data. Both individual and professional investors want the company's own story and investment vision.

The first week focused on clarity: what investors actually need when they land on an IR site. They look for recent results, filings, governance, events, and a clean view of how the business divisions contribute to performance.

The current site buried those essentials. My goal was to rebuild the experience around investor workflows, not internal structures.

Information Architecture Overhaul

The original sitemap was shallow and unstructured: essentially a list of isolated pages with no hierarchy, unclear grouping, and no logical pathway for investors to reach filings, reports, governance, or business segmentation. Critical information was scattered across multiple unrelated pages, creating unnecessary cognitive load.

ORIGINAL IA (Legacy Structure)
==============================
Home
|
+-- Investor information
+-- About
+-- Governance
+-- Media
+-- Spotlight videos
+-- Reports presentations
+-- IPO
+-- IPO access denied
+-- Sitemap

NOTES:
- Flat, unstructured navigation
- No grouping or hierarchy
- Critical investor workflows hidden
- Pages function as isolated endpoints
- High cognitive load for analysts

The redesigned IA expands significantly in breadth and logic, introducing clear top-level categories, predictable navigation, and a retrieval-first structure built around investor behavior.

RE-ARCHITECTED IA (Top-Level Overview)
======================================
Home (IR Hub)
|
+-- Corporate Overview
+-- Timeline
+-- Diversity & Inclusion
+-- ESG
+-- Founders & Management
+-- Corporate Governance
+-- Products
+-- Invest in Physitrack
+-- The Share
+-- Reports
+-- Financial Calendar
+-- Financial Targets
+-- Ownership Structure
+-- Press Releases
+-- Physitrack Spotlight
+-- Media Kit
+-- Investor School

The structure now follows investor workflows rather than the internal org chart, with clear grouping across narrative, financials, governance, stakeholders, and media.

02. Parallel Development and Content Population

Design-to-development execution

With structure approved, I moved into execution. Development and content population ran in parallel to maintain momentum under the four-week timeline.

I built modular templates for reports, news, governance, and financial content so updates would not require redesign.

The integration of the latest financial reports on the homepage was streamlined through Modular Finance API widgets, keeping financial data synchronized between provider and front end.

Cleaning and standardizing the content

The primary challenge was not the interface but the inconsistency in content. PDFs varied in quality, naming conventions were inconsistent, and the narrative between Lifecare and Wellness lacked cohesion.

To address this, I clarified the group structure, restructured file formats, updated document metadata, and established consistent patterns for reports and governance materials.

03. UAT, Bug Fixing, and Go-Live

User Acceptance Testing focused on finding the latest results, checking filings, exploring governance, and scanning recent releases.

This surfaced issues in navigation logic, PDF previews, and widget formatting. Fixing these tightened the experience.

The final days were spent refining details: link validation, visual alignment, metadata corrections, accessibility improvements, and load-time optimizations.

The IR site is not meant to impress visually. It is meant to be invisible. By launch, it behaved exactly that way: clean, direct, and credible.